Why Sandler?
Could owning a Sandler Franchise be the next step in your career?
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Sales Training
Sandler is all about reinforcement to deliver long-term behavioural change. Its methods involve understanding and implementing a complex set of human attitudes, behaviours and selling techniques – it’s all rooted in psychology and understanding how tried and tested techniques can be applied to an individual, and then reinforced. -
Private Training On-Site
Provided on a monthly retainer arrangement, ensuring a consistent income stream and enhancing the feasibility of the training investment for your clients. -
Leadership Training
Equips rising leaders with innovative approaches to tackle the demands of greater responsibilities and foster cohesive and high-performing teams. -
Management Training
Assists sales managers and general managers in cultivating essential competencies to foster productive behaviour, cooperation, collaboration, and accountability. -
Corporate Training
Delivers training tailored to effectively serve the needs of large, multinational corporations operating across multiple locations. -
Sandler Material
Sandler prides itself on its world class material. As a Sandler franchisee you have access to this material to use for your training and consulting. You will have readily available material that is proven to work, rather than having to start from scratch - along with the leaders guides to help you facilitate it. -
Award-winning Franchise System
Sander is a multi award-winning franchise in the UK and around the world - both for franchising and in the training world.

Ideal Franchisee Profile
Join Sandler, and you'll find yourself at the forefront of a rapidly expanding business niche
Are You:
- Successful in Sales or Management
- Fed up earning money for other people
- Motivated by having a positive impact on businesses
- Unhappy with work/life balance
- Full of drive and determination
- An authentic ‘takes action’ person
- After flexibility in your work
- Excited by building a business that you can sell
- After unlimited financial earnings
- Disgruntled with company politics
Own your business, and be part of a recognised brand

Steps to Become a Sandler Franchise Owner
Book a discovery call with UK CEO Shaun Thomson to see if Sandler is a good fit for you
Business Model Discussion
We spend 90 minutes reviewing what your business model could look like and which areas could be your focus
Observe
Attend some sessions and get a feel for Sandler and how we work
Preliminary Business Plan
We build and review your business plan for the first 2 and 5 years
Franchise Application Presentation
Meet with our UK directors to present your busienss plan, ask and answer any questions and, if successful, become approved to move forward
Sign Agreement and attend Initial Training
Sign your franchise agreement and head to the USA for you Initial Training

How Sandler supports you throughout the process:
At Sandler, we teach ongoing support. We have to be authentic so we offer our franchisees the very best ongoing support and training
Sandler has a tried and tested onboarding process for new franchisees. New franchisees have an initial one-week training in Baltimore, which is then followed by intensive training at Sandler’s head office in Oxfordshire.
The new franchisee gets help setting up their own web site, a year’s subscription to an email tool complete with appropriate content for formulating marketing campaigns and newsletters. They also have an initial structured plan to help them get off to a flying start. Franchisees are taught to use our own Sandler processes and material to build their own profitable business. By doing this, you not only sound authentic to your clients – you are authentic.
The goal with new franchisees, which has been achieved 100% in the last two years, is for them to be invoicing clients within 90 days of completing initial training in the US.
One of the key ways we achieve this is by offering all new franchisees an opportunity to be mentored by one of our most successful franchisees: Lisette Howlett. With fifteen years of global change leadership and business development experience, she has fantastic insight into how to build your Sandler franchise.
By working with Lisette, you can develop your own personalised development plan, with a holistic approach to help identify opportunities to expedite growth.
As a new franchisee, you will get weekly support throughout your first year to help you get your business moving as quickly as possible. You can join other new members of the network, and as a peer group help support each other. Experienced members also join to offer updates and talk through new initiatives,
In addition to weekly calls and workshops, there are up to six regular “Train the Trainer” national and international conferences. These allow the whole Sandler network to share and learn best practice. All of this is captured for franchisees to use with a host of supporting materials – including an online platform, in which Sandler has invested a seven-figure sum, to make sure it is leading edge both now and in the future.
A key advantage of joining Sandler is the market-leading support you’ll receive in building your online presence. Support includes:
- Assistance building a fully customisable website
- A 90-day marketing plan
- Guidance on social marketing, local PR and LinkedIn development
- Access to marketing collateral
- Opportunity to join a bi-weekly marketing training network call

Franchise Opportunities
What does owning a Sandler Franchise look like?
Our Business Model
Why Choose Franchising?
The Opportunity
Why run a Sandler Business?
Get inspired every day
Hear from some of our Franchisees about why they chose Sandler and what it is like running a Sandler business.
Testimonials from our franchisees
Frequently Asked Questions about Sandler
For over 50 years, Sandler has been driving Sales Performance in organisations across the globe. We have been in the UK for 20 years.
Our training system is designed to create lasting performance improvement through reinforcement, a process designed to be ongoing to build on prior learning. Our business model around that training creates recurring revenue and additional income streams for you as the franchisee.
The initial franchise fee is £55,000
We partner with a number of franchising lenders and some of the major banks who are happy to help finance the purchase, dependant upon personal circumstances.
How much money you make depends on a number of factors, but our average annual turnover of a franchise in the UK is over £200,000
Sales and management experience will help you on the path to success.
No. As your business grows, though, you may want to add an administrative assistant. Then, as your workload increases, you may want to add sales associates as needed.
You will receive 9-10 days of Initial Training at our corporate headquarters in Owings Mills, Maryland. You also receive ongoing support and can attend 6 conferences a year. A full breakdown on our support can be found in our brochure.
Franchise owners typically begin their businesses within one to three months after they sign the Franchise Agreement.
This is dependant upon the franchisee, but it is not essential.
Yes, you can sell your business at any time, subject to the approval of the Sandler Home Office and your compliance with the applicable transfer provisions in your Franchise Agreement.
Fill out the form below to download our brochure and set up a call with a member of the team.

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