News & Events

See what's happening with Sandler in the news.

Annual Sales & Leadership Summit

Join us at the Annual Sales & Leadership Summit

Network, share ideas, celebrate each other’s successes and participate in sessions led by top Sandler training professionals.




Dec 12, 2019
Converting the High Percentage Deals
[Sales Pop]

As we know, selling’s a highly competitive business, not for the faint of heart. But we’ve been trained to follow the process and work smart. Plan, prospect, research and qualify. Identify and address prospect pains. And every day, battle other sales warriors doing the same things and seeking the same goals. No, it’s not for everybody.

Nov 01, 2019
The Black Boxes of Lost Deals
[Top Sales Magazine]

In selling to and serving major accounts, long term relationships involve streams of transactions over time with many different types of opportunities and pursuits. And regardless of the effectiveness of your sales model, the cruel truth is that losing happens.

Oct 26, 2019
Brainstorming the Problems and the Opportunities!
[Sales Pop]

We’re all familiar with brainstorming and its many forms. The collaborative process of creatively solving problems is generally credited to Alex Osborn, a US advertising executive. His book, Applied Imagination, detailed the teaming approach that he used to win business with firms like GE, Chrysler and DuPont. He figured out that in dealing with the multitude of problems in such major accounts, a process could be a huge competitive advantage.

Oct 05, 2019
Team Buying – The Behavioral Secret
[Sales Pop]

We know all about team selling, don’t we? The entire selling organization pitching in to help win deals. In pursuing major account business, it’s a mandatory strategy. But what about the other side of large account pursuits – the other collaborative strategy?

Sep 23, 2019
Channel Sales Management is Tough
[Thought Leaders]

Having interviewed hundreds of channel sales managers we have learned that channel sales is the toughest job there is in sales.Channel selling is the sale of products or services through a third-party.

Sep 04, 2019
Why Do You Say That Failure is the Greatest Sales Lesson?
[The Sales Evangelist]

Sellers get knocked down plenty of times, but sometimes failure is the greatest sales lesson. Brad McDonald works with Sandler Systems which has 250 franchises around the world that help businesses grow by improving their sales processes.


Aug 27, 2019
Developing a Cadence of Success
[Everyday MBA]

CEO of Sandler Systems, discusses his new book “The Success Cadence” and ways to unleash your organizations rapid growth culture. In today’s technology and data-driven business environment, it’s easy to lose sight of the most important aspect of success:  people.  And that’s what we’ll be exploring today. Listen for three action items you can use today to build and sustain an organization where people are both highly skilled and highly motivated.

Aug 18, 2019
A System for Sales

[Hearth & Home]

Give our perspectives on healthcare today, it’s difficult to imagine a time when people feared anesthesia more than they did surgery. The terror of “going under” that was common some decades ago was in fact well founded.

Aug 14, 2019
Awarded Top 20 Sales Training Company
[Training Industry]

Sandler has received the prestigious Top 20 Sales Training Companies in the US award from Training Industry for eight consecutive years.

Aug 10, 2019
Top 100 Franchise Influencers
[SEO Samba]

Sandler Training’s CEO and President David Mattson has been named to SeoSamba’s Top 100 Global Influencers in Franchising list includes the most influential characters in the franchise world, whose voices count more than most across various channels from traditional to social media.

Take the next step.

The journey to success starts where you are, and it starts today!