Bootstrap Selling The Sandler Way

How to own your career and make it flourish.

You and you alone own the responsibility to produce when it comes to sales.

Become fully accountable for sales behaviors. The difference between a self-starting, high-performance bootstrapping sales professional and an order-taker is that the bootstrapper knows personal commitment and acceptance of responsibility makes good things happen – and acts accordingly.

Bootstrap Selling The Sandler Way Book
Sandler Author Bill Morrison
[AUTHOR] Bill Morrison

Bill Morrison heads the Sandler offices in Switzerland, and he plays an important role in Sandler’s worldwide organization. He is recognized internationally as a business development expert specializing in executive sales consulting and sales productivity training.

A dynamic, enthusiastic speaker who is certified in the proprietary selling system developed by David H. Sandler, Bill informs, entertains, and motivates leadership and rank-and-file sales teams to achieve at their full potential.


At some point, good salespeople learn the difference between simply “doing the job” … and accepting the personal responsibility to produce certain results.

The definitive resource.

  • Real-world scenarios based on actual selling challenges.

  • Great topics for weekly sales meetings.

  • Powerful tools for building accountability and autonomy within the sales team.

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Become fully accountable for sales behaviors

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