The Unapologetic Saleswoman

Breaking the barriers and beating the odds.

Relevant to all saleswomen from every industry and channel

When we follow our buyers out of habit, we lose control of the sales process. Learn to stop giving into demands, conceding in conflict, and discover the path that meets everyone's best interests.

The Unapologetic Saleswoman Book
Sandler Author Lorraine Ferguson
[AUTHOR] Lorraine Ferguson

Lorraine Ferguson plays an important role in Sandler’s worldwide organization. She has over three decades of experience as a sales professional and trainer, and is recognized internationally as a business development expert specializing in executive sales consulting and sales productivity training. A dynamic, enthusiastic speaker certified in the proprietary selling system developed by David H. Sandler, she informs, entertains, and motivates leadership and rank-and-file sales teams to achieve at their full potential.


A proven model for success in any industry.

“If you are a saleswoman who’s restless and dissatisfied with the traditional selling approach, read this book and take its lessons to heart. You will be richer for the experience and gain personal and professional insights you can apply immediately.”

Louise K. Aitcheson Program Director | Business Development Center for Economic Growth, Inc.

The definitive resource.

For saleswoman who want to succeed

  • How to apply classic Sandler principles and techniques to the unique challenges faced by female sales professionals.

  • How to establish control of the sales conversation as a peer.

  • What are the most common obstacles to achieve success for women in sales … both internal and external … and how to overcome them.

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Overcome obstacles and self doubt.

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