Understanding The 'Dummy Curve'


The Dummy Curve theory gives salespeople the outline of how to be successful in sales.


Learn the questions and approach to take to close more sales and become the professional sales person.

The Dummy Curve

In a sales meeting or call it is important to understand what your prospect wants and why. The best way to do this? With great questions.

In Sandler, we have a theory - The Dummy Curve.

Dummy curve highlights the 'lifecycle' of a salesperson from beginner -> to amateur -> to professional and the role good questions have in this process.

By understanding the questions and approach that can make someone great at sales - you can improve your sales performance and become a professional sales person.

Fill out the form below and we will send you the guide defining these stages and some great examples of questions to use in your sales meetings.

The Dummy Curve


The Dummy Curve

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