Selling to Homeowners

A Proven Process for Selling Products and Services to Consumers in Their Home
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low-pressure and conversational

A Comprehensive In-Home Selling Program

Selling to Homeowners The Sandler Way is designed for sales professionals who sell directly to consumers in their homes, including, but not limited to, these industries:

  • Custom-home building, Real estate, Interior Design services, and Movers
  • Siding and insulation, Window installation, Painters and Roofing
  • Landscaping, Outdoor living, Swimming pool construction/maintenance, Fencing and gates
  • Home Improvements, Remodeling, Floor coverings, Security systems, and Home Repair

Presenting challenges that are unique to this sales environment

B2C Sales Is Different From B2B Sales

Selling to Homeowners The Sandler Way presents Sandler principles that improve performance and have been proven to work in every in-home setting, with any product or service.

Dramatically Improve Results

Dramatically Improve Results

“Selling to Homeowners contains practical, actionable information, resources and ideas that, if put into use, will dramatically improve the results for anyone doing in-home selling. Read it, absorb it and use it! I know of no other book that addresses the challenges of in-home selling like this one. The authors have provided a useable, practical playbook for residential selling packed with tools that will rock the salesperson’s world.”

Victoria Downing President and Chief Inspiration Officer | Remodelers Advantage Inc.