The Sandler Methodology

Power Through Reinforcement
Take The Next Step



Develop Positive Habits

Inspire an organisation-wide ‘more, better and different’ approach to your actions, plans and goals.

Reinforce Positive Beliefs

Improve how you think about yourself, your organisation, and the marketplace.

Implement Innovative Strategies

Leverage more effective strategies and techniques while using the appropriate personal presence.
The Difference of Reinforcement Training

The Difference of Reinforcement Training

Sandler’s reinforcement training promotes continuous improvement by allowing you to evaluate progress and adjust your course when necessary.

We will guide you to the highest levels of sales success.

Sandler Pioneer The Concept Of Training Reinforcement
At Sandler UK, we encourage you to question our beliefs and change your long-held assumptions while returning to your trainer to share your success stories, upcoming events, and challenges as they arise.
Changing long-term negative habits is hard. But, through long-term training, trial and error, failure, and success, we empower participants to apply proven concepts, improve habits and build sustainable action plans that lead to sales mastery when consistently followed.
We all learn by doing. You can’t learn to ride a bike by watching a video or hearing a cyclist give a speech. Learning sales or management principles is no different. At Sandler UK, we encourage you to practice through role-playing, simulations, and other risk-free situations, over experimenting in real sales conversations.
How to Succeed at Fund Development for Non Profits Podcast

“To get to the top of the sales profession, you’ve got to practice. Find a system and learn it. Spend enough time getting to know it, and soon you will own it. And then, even under pressure, you will deliver.”

David Sandler

The Sandler Success Triangle

David Sandler identified three key elements for success in any field: Behaviour, attitude, and technique.
Your beliefs, outlook and perception of yourself, your organisation and the market all impact your approach to sales and what you are willing to do to succeed.
Your goals, plans, and actions influence how often you make the right decisions at the right times. Discipline, vitality and guts determine how quickly and steadily you succeed.
Your strategies, techniques, personal presence and behaviours impact the effectiveness of your actions. These can dramatically affect your success and change your attitude over time. To truly succeed, connect all sides of the Success Triangle.
You Can't Teach a Kid to Ride a Bike at a Seminar

You Can't Teach a Kid to Ride a Bike at a Seminar

David Sandler found that, while salespeople believed in his selling system and it worked when they used it properly, he was unable to get them to understand it completely in seminars alone. 

There are very few things that can be earned simply by hearing someone else talk about it.

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