About Sandler

The World’s Largest Training Organisation

There's nothing "soft" about these skills...

We specialise in solving the tough, complex business challenges through proven systems for communicating with, developing, and motivating people.

Your definitive path to Sales Mastery

The Sandler Selling System has helped over 1 million salespeople sell more and sell more easily by avoiding the games buyers play and empowering the salesperson to take control of the conversation.

Your guide to Organisational Excellence

Our management and executive leadership programs provide you with the strategies to build a bulletproof business through collaboration, accountability, and productive coaching conversations.

Your GPS to Sustainable Success

We not only provide the skills necessary to grow your business, but we help you develop the attitudes and habits necessary to implement those techniques consistently and effectively over time.


Sandler will change the way you think and communicate.

Our Founder's Philosophy

At Sandler, we pride ourselves in practicing what we preach and living the core values defined by our founder, David Sandler, which have led to 50+ years of success for us and our worldwide list of clients.

From then till now...
Sales Training

In 1967, David Sandler realised that the traditional sales model was broken. Feature and benefit selling, discounting, and high-pressure tactics had led to a downward spiral, and salespeople were one of the most hated professions with lawyers and politicians. They deserved better. Prospects deserved better. And, he set out to design a better methodology, based on behavioural psychology that worked for both parties.

He developed the Sandler Selling System because he believed:

  1. Salespeople are professionals and deserve respect.
  2. The prospect must qualify for the salesperson’s time.
  3. Salespeople must follow a repeatable and scalable system.

Learn more about Sales Training

Leadership Training

Sandler also found that leadership and sales management was often an impossible task. Sales leaders were being asked to do the toughest job, grow revenue to support the rest of the organisation, without any support, tools, or training. Sandler’s training enables sales leaders to establish a management framework built on productive behaviour, collaboration, and accountability.

  1. You can only manage what you can control. Manage behaviour, not results.
  2. Lead the team, motivate individuals. People will work harder for their reasons, than yours.
  3. You must use a playbook for success. Coach, train, and mentor others to execute the process.

Learn more about Leadership & Management Training


Sandler quickly realised that salespeople and leaders needed more than sales scripts and tactics to be successful. People, left to their own devices, will default to their comfort zone, fall victim to their fears, and the new system will fail to take hold.

To get people to implement the communication principles he was teaching, they needed the correct:

  • Attitude: a supportive belief in themselves, their company, and the marketplace.
  • Behaviour: the goals, plans, and clear actions to take on short- and long-term basis.
  • Technique: the strategies, tactics, and personal presence to execute the system.

Learn more about the Sandler Selling System


David Sandler was a true visionary, focused on creating a substantive chance and lasting success for our clients. His final breakthrough came when he discovered that awareness of these new philosophies was not enough to create positive results and ROI. He wrote the best-selling book, You Can’t Teach a Kid to Ride a Bike a Seminar, because he found that:

  • Awareness and knowledge are not enough. You can’t get better by listening to other people talk about something.
  • You MUST apply and practice your new skills to see results!
  • Lasting results and permanent change come from long-term reinforcement.

Read more about the Sandler Methodology

Award-winning training company.

Sandler Training is one of the leading sales training and leadership development companies in the world.


Who We Are Now

Being in the right place and the right time can make all the difference in sales. We can serve more places, 250+ locations in 30+ countries and 15+ languages, than any other training organization in the world.

David H. Mattson, President and CEO

Mattson worked closely with Sandler in the early days of the organization and assumed leadership in 2007. Mattson is a 7-time best-selling author, sales and management thought leader and keynote speaker around the world. He has added numerous programs to Sandler’s portfolio including Sandler Enterprise Selling, Leadership for Organizational Excellence, and Strategic Customer Care.

Dave Mattson - CEO and President
Shaun Thomson Image
Shaun Thomson, UK CEO

Shaun started with Sandler as a client, sending his team to the US to undergo Sandler Training. He found the training and the results so powerful he decided to bring Sandler to the UK. In 2005 Shaun launched Sandler in the UK bringing the world-class training to the UK, working with SME's up to large corporates.

The Road to Excellence Book

The best-selling book by Dave Mattson helps you determine what, exactly, stands between your company and organisational excellence – and what you can do about it.

Why Sandler Works!

We have collected the best practice for sales, leadership and organizational success from thousands of trainers and millions of participants around the world for over 50 years.

Proven System

Our highly innovative programs, created by Sandler professionals, are tested and proven effective for over 50 years by professionals around the world in every industry.

Sustainable Success

Our unique approach emphasises ongoing repetition – what we call “reinforcement training.” It helps accelerate your learning path and then multiplies your successes over time, as our philosophies become part of your company’s DNA.

Customised to your needs

We can customise our programs to address your company’s unique goals and challenges. We also continuously update our programs based on the best practices collected from our 400+ Sandler trainers and thousands of clients around the world.

Unique Training Delivery

Long after the excitement of our first training seminar takes place, we’ll continue to reinforce what your people learn with ongoing training workshops, individual coaching sessions, and interactive online tools. We’re the only organisation that offers that kind of ongoing reinforcement.

Global Footprint & Multilingual

With over 250 training centres across the globe and a presence across the breadth of the UK  plus materials translated into 20 languages, we’re uniquely positioned to support our clients on a global scale.

Experienced Trainers

Many training organisations use subcontracted facilitators to deliver their training. Instead, we find world-class salespeople and managers with real-world experience and turn them into trainers with major credibility in the classroom.


The Sandler approach is simple and easy to apply in your team’s day-to-day activities. That’s in stark contrast to many over-engineered approaches with processes people won’t use and philosophies that managers can’t reinforce.

Modern Training

We offer many different modes and mediums of learning to support all types of learners and competencies. From podcasts and Microlearning to job aids and apps, we have the modern tools that fit your needs.

30,000+ people trained per year

500,000~ hours of training around the globe each year


50% more salespeople hit quotas than those without Sandler


88% of salespeople said their sales strategy improved


96% of clients polled would recommend Sandler

Take the next step.

The journey to success starts where you are, and it starts today!